Clare
IFE 2024!
Last Wednesday Marie, Jan, Clare and I attended the International Food Exhibition at the Excel Centre in London. For myself and Marie, it...
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Research lab with tasting booths, one way mirrors and biometric equipment
Research lab with tasting booths, one way mirrors and biometric equipment
RESEARCH AND MARKET DEVELOPMENT
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Clare
Mar 83 min read
International Women's Day: The Women Who Inspire Us.
England Marketing is a woman-owned company, with our team being made up of majority women. Working in an office of mostly women can often...
Clare
Feb 228 min read
OpenAI's Sora Unveiled: Exploring Future Text-to-Video Applications in Market Research
OpenAI's introduction of Sora heralds a significant breakthrough in video generation technology. This AI-powered tool, detailed in...
Clare
Feb 214 min read
What can Marketing teach Market Researchers?
I spent over 10 years working in marketing before becoming a market researcher. I trained, learned and studied ways to get people to part...
Clare
Feb 131 min read
Welcome Marie!
Marie is our new Insight Manager, taking on our agri-related research projects. Marie has a strong farming consultancy background, having...
Clare
Feb 93 min read
Am I Seeing Things? - Hallucinations in AI
Large Language Models (LLMs) like GPT-4 and their contemporaries are at the forefront of AI technology, capturing the imagination with...
Clare
Jan 112 min read
TikTok Food Trends: love them, hate them… or frankly just confused by them!
TikTok is a haven for us foodies, with endless cooking and eating videos to sit and scroll through for hours on end. Lately, however,...
Esme Jepp
Jan 54 min read
Research Trends to Watch in 2024
2023 has seen a huge uptick in the use of AI technology by “regular” users – what was once confined to the those with advanced knowledge...
Clare
Nov 7, 20233 min read
Soil Association: ‘Organic for all’ Conference 2023
I attended the Soil Association ‘Organic for All’ conference last week. It was particularly relevant as England Marketing, the market...
Clare
Oct 26, 20232 min read
Top 3 mistakes when conducting your own research and how to avoid them.
Using a market research agency has a number of benefits, you get experience, objectivity, specialist software, audiences, enhanced...
esme017
Jul 28, 20232 min read
Please join us in welcoming Ellie to the team!
Ellie Burgess, a recent graduate from the University of Birmingham and our latest addition to the team, has wasted no time in rolling up...
Esme Jepp
Jun 15, 20234 min read
10 Reasons to join our Consumer Panel!
We built our consumer panel after noticing a gap in the market for a specialist research panel of genuinely keen foodies – so we decided...
Clare
May 25, 20231 min read
Win the Wellies!
A bit of fun for our farmer panel... We have a new competition that launched in our newsletter last week for all of our panel members....
Esme Jepp
Apr 28, 20239 min read
IGD Insight and Impact Event
One of our directors, Clare Otridge, attended the Insight and Impact event hosted by IGD on Wednesday. This event was a gathering of some...
Esme Jepp
Mar 31, 20233 min read
A day in the life of a market researcher at IFE 2023...
We had a fantastic time attending this year's International Food and Drink event in London last week, providing a fascinating insight...
Esme Jepp
Feb 17, 20232 min read
What it means to be part of the England Marketing panel...
We've had a huge increase in interest to join our panel recently, so much so that we have had to start releasing spaces on a limited...
Clare
Feb 3, 20232 min read
We've got the people, you've got the products - our first Meet Your Market Event!
Last week it was all systems go on our first-ever Meet Your Market event. Check out some of the shots below. We had some great products...
Clare
Jan 12, 20233 min read
Oxford Farming Conference 2023
Clare Otridge and Georgie Knock attended the Oxford Farming conference for the first time at the beginning of the month.
Esme Jepp
Dec 16, 20222 min read
Which Mince Pie is Top of the Charts this Year?!
It's the most important research of the year, and hopefully we're just in time with the results before you finalise your mince pie...
Clare
Dec 6, 20221 min read
Insight with Bite
If you have a start up, challenger brand or a new product coming out in 2023, you need to make sure you are on the list to receive our...
IN THE MANE
We listen, we read, we research, contemplate, debate.
We discuss, argue and engage and understand.
If you like to dig a little deeper, think about things a little more carefully, be inspired, be educated or entertained...grab a brew, pull up a chair and get involved in the conversation.
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