Clare

Apr 22 min read

IFE 2024!

Last Wednesday Marie, Jan, Clare and I attended the International Food Exhibition at the Excel Centre in London. For myself and Marie, it...

International Women's Day: The Women Who Inspire Us.

Clare

Mar 83 min read

International Women's Day: The Women Who Inspire Us.

England Marketing is a woman-owned company, with our team being made up of majority women. Working in an office of mostly women can often...

OpenAI's Sora Unveiled: Exploring Future Text-to-Video Applications in Market Research

Clare

Feb 228 min read

OpenAI's Sora Unveiled: Exploring Future Text-to-Video Applications in Market Research

OpenAI's introduction of Sora heralds a significant breakthrough in video generation technology. This AI-powered tool, detailed in...

What can Marketing teach Market Researchers?

Clare

Feb 214 min read

What can Marketing teach Market Researchers?

I spent over 10 years working in marketing before becoming a market researcher. I trained, learned and studied ways to get people to part...

Clare

Feb 131 min read

Welcome Marie!

Marie is our new Insight Manager, taking on our agri-related research projects. Marie has a strong farming consultancy background, having...

Am I Seeing Things? - Hallucinations in AI

Clare

Feb 93 min read

Am I Seeing Things? - Hallucinations in AI

Large Language Models (LLMs) like GPT-4 and their contemporaries are at the forefront of AI technology, capturing the imagination with...

TikTok Food Trends: love them, hate them… or frankly just confused by them!

Clare

Jan 112 min read

TikTok Food Trends: love them, hate them… or frankly just confused by them!

TikTok is a haven for us foodies, with endless cooking and eating videos to sit and scroll through for hours on end. Lately, however,...

Esme Jepp

Jan 54 min read

Research Trends to Watch in 2024

2023 has seen a huge uptick in the use of AI technology by “regular” users – what was once confined to the those with advanced knowledge...

Soil Association: ‘Organic for all’ Conference 2023

Clare

Nov 7, 20233 min read

Soil Association: ‘Organic for all’ Conference 2023

I attended the Soil Association ‘Organic for All’ conference last week. It was particularly relevant as England Marketing, the market...

Top 3 mistakes when conducting your own research and how to avoid them.

Clare

Oct 26, 20232 min read

Top 3 mistakes when conducting your own research and how to avoid them.

Using a market research agency has a number of benefits, you get experience, objectivity, specialist software, audiences, enhanced...

Please join us in welcoming Ellie to the team!

esme017

Jul 28, 20232 min read

Please join us in welcoming Ellie to the team!

Ellie Burgess, a recent graduate from the University of Birmingham and our latest addition to the team, has wasted no time in rolling up...

Esme Jepp

Jun 15, 20234 min read

10 Reasons to join our Consumer Panel!

We built our consumer panel after noticing a gap in the market for a specialist research panel of genuinely keen foodies – so we decided...

Clare

May 25, 20231 min read

Win the Wellies!

A bit of fun for our farmer panel... We have a new competition that launched in our newsletter last week for all of our panel members....

Esme Jepp

Apr 28, 20239 min read

IGD Insight and Impact Event

One of our directors, Clare Otridge, attended the Insight and Impact event hosted by IGD on Wednesday. This event was a gathering of some...

A day in the life of a market researcher at IFE 2023...

Esme Jepp

Mar 31, 20233 min read

A day in the life of a market researcher at IFE 2023...

We had a fantastic time attending this year's International Food and Drink event in London last week, providing a fascinating insight...

What it means to be part of the England Marketing panel...

Esme Jepp

Feb 17, 20232 min read

What it means to be part of the England Marketing panel...

We've had a huge increase in interest to join our panel recently, so much so that we have had to start releasing spaces on a limited...

We've got the people, you've got the products - our first Meet Your Market Event!

Clare

Feb 3, 20232 min read

We've got the people, you've got the products - our first Meet Your Market Event!

Last week it was all systems go on our first-ever Meet Your Market event. Check out some of the shots below. We had some great products...

Clare

Jan 12, 20233 min read

Oxford Farming Conference 2023

Clare Otridge and Georgie Knock attended the Oxford Farming conference for the first time at the beginning of the month.

Which Mince Pie is Top of the Charts this Year?!

Esme Jepp

Dec 16, 20222 min read

Which Mince Pie is Top of the Charts this Year?!

It's the most important research of the year, and hopefully we're just in time with the results before you finalise your mince pie...

Clare

Dec 6, 20221 min read

Insight with Bite

If you have a start up, challenger brand or a new product coming out in 2023, you need to make sure you are on the list to receive our...

IN THE MANE

We listen, we read, we research, contemplate, debate.

We discuss, argue and engage and understand.

If you like to dig a little deeper, think about things a little more carefully, be inspired, be educated or entertained...grab a brew, pull up a chair and get involved in the conversation.